sr Manager - Digital Analytics & Insights  

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Identify cross-brand, business reporting, analytics and data management that can bring efficiencies and return on investment across the EMEA digital business. […]
Understand end-to-end consumer journeys on shop and how to measure effectiveness, to clearly identify opportunities for optimizing site conversion. […]
In collaboration with data science and advanced analytics team, apply analytics methodologies to measure impact of implemented features, with obsession for incrementality. […]
Excellent knowledge of, and experience with web analytics tools. Particularly Google Analytics, GTM and Digital...

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